Welcome to South Roots Ltd., a UK-based startup with a mission to bring the rich and diverse flavours of South India straight to your table. Founded by a group of passionate young entrepreneurs from Kerala—often called “God’s Own Country”—we’re here to make authentic South Indian products accessible and affordable across the UK.

Our journey began with a simple yet powerful vision: to share the vibrant culinary heritage of South India with those who crave its unique tastes and aromas. We specialize in importing and distributing a variety of authentic products, from aromatic spices and premium rice varieties to beloved snacks and specialty ingredients. Our products are carefully selected for their quality, sourced directly from trusted producers in South India, and brought to the UK with a focus on authenticity and freshness.

As the exclusive distributor of several renowned South Indian brands, we pride ourselves on ensuring that every item meets our high standards for quality and taste. We believe in balancing excellence with affordability, so that everyone can experience the true flavors of South India without compromise. Whether you’re looking to cook a traditional feast or simply enjoy a nostalgic snack, we have something special to offer.

At South Roots, our slogan, "Rooted from South India," reflects our deep connection to the culture and flavors of our homeland. It’s a reminder of the authenticity and care we bring to every product, and our commitment to sharing South India’s rich heritage with you.